Leads with FBI burglary stats to create urgency around home vulnerability.

847,856 residential burglaries last year — most were preventable.

Warm check-in for a lead who expressed interest but hasn't booked yet.

I wanted to follow up and see if you had any questions.

Delivers a free home security checklist — builds trust before asking for anything.

5 things most homeowners overlook — and how to fix them fast.

CISA/FBI data on rising threats to houses of worship — creates urgency.

89 active threat incidents at places of worship — up 12.7% last year.

Builds trust by speaking to the pastor's responsibility to protect the flock.

A safe church is a welcoming church — here's how we can help.

Delivers a free church safety checklist — positions Bruce as the expert.

A quick self-audit your safety team can do in under an hour.

NRF retail theft stats — hits small business owners where it hurts.

1,140,000 retail theft incidents in 2023 — small businesses are the primary target.

Checks in with a business lead who hasn't responded — low pressure, high value.

I wanted to circle back — no pressure, just a quick note.

Frames security as an ROI decision — speaks the language of business owners.

The average commercial burglary costs $4,800. An assessment costs less than 10% of that.